A woman in black jacket with her arms crossed.
A Visionary Approach to

Brand and Business Success

Lisa White, CEO, has been an entrepreneur for over 35 years and is passionate about the importance of brand management, business and personal development, and legacy building. She has assisted numerous clients in marketing their products and services. Total Image Consulting, LLC (TIC) collaborates with trusted partners to provide total solutions for your needs.

“You have the ability to impact and influence how the world sees you! Strategically manage your brand, to positively influence a person’s perception and response!” ~ Lisa White

Your brand is your TOTAL IMAGE! External and internal characteristics and opportunities for improvement of businesses and individuals are important to growth and exceeding goals.

Success starts with a vision and knowing your why. We start with a conversation and work from there. We believe in collaborating to develop the best steps to success.

TIC has worked with non-profits, small businesses, government contractors and individuals in various capacities to include workshops, training, speaking, coaching, marketing, project management, research, matchmaking, and more.

Lisa White is a CEO, Entrepreneur, Networker, Realtor, Real Estate Investor, Speaker, Coach, and Author. She understands the importance of giving back and has received awards as a Major Miracle Agent (financial donor) at Children’s National Hospital and annually presents the Lisa White Economic Legacy Scholarship through her sorority. She is a member of Alpha Kappa Alpha Sorority Incorporated, Project Management Institute and many other organizations. She is a Christian and servant leader who understands that great leaders know how to follow.

We understand the importance of collaboration, teamwork, and teambuilding to build a legacy that will last.

“Teamwork makes the dream work, but a vision becomes a nightmare when the leader has a big dream and a bad team.” “There is no “I” in TEAM! ~ John C. Maxwell"

Our Goal

Our goal is to partner with our valuable clients to develop individual or business strategies that will increase their brand awareness and success rate.


To help thousands of individuals and businesses excel in life by enhancing their brand and business.

Mission Statement

To help people enhance their brand personally and professionally through developing business and marketing strategies to meet their goals.

To help individuals, organizations, and businesses strategically evolve at home and in the office by overcoming challenges and building a positive brand.

Core Values

  • Customer Service
  • Integrity
  • Honesty
  • Faith
  • Commitment
  • Growth
  • Excellence
  • Partnership